The product launch during 2009 has been named The New Efficiency. The message is about how our products and solutions will make our customers’ lives better. It is about how we can bring costs down and help increase business productivity while increasing IT control and reducing risk.

Windows 7: Optimized Desktop

• End User Productivity

• Security and Control

• Streamlined Management

Windows Server 2008 R2: Optimized Datacenter

• Reduced Costs

• Improved IT Service Levels

• Enabled New Business Scenarios

Exchange Server 2010: Unified Communications

• Anywhere Access

• Flexible and Reliable

• Protection and Compliance

Reach

The New Efficiency launch wave will reach over 27,000 IT Professionals, Developers and Technical Decision Makers at 65 events in 40 cities in the United States during September, October and November 2009. Events are divided into two different types: IT Professional & Developer Technical Series and Technical Decision Maker Briefings.

These events are designed to incorporate partner content and show how instrumental our partners are in messaging our launching products. You can use this launch to build broad market awareness, establish creditability and drive deployments of your complementary products and services.

Sponsorships

Several sponsorship opportunities are available on an a la carte basis.

• Present a 20-minute session at IT Professional & Developer Technical Series

• Branded "Gobo Lights" at IT Professional & Developer Technical Series Events

• Your company name and logo on the floor stickers at the IT Professional & Developer Series Events

• Sponsor logo and URL to sponsor website on The New Efficiency registration website

• Sponsor logo and description on event agenda

• IT Professional & Developer Technical Series exhibitor table opportunity

Contact your Business Development Manager or ISV Architect Evangelist for pricing and more details.